Saturday, March 26, 2011

World of E-commerce

E-commerce today is a shape-shifter whose mission is various and evolving, one moment as small and personal as finding a local restaurant, the next as big and corporate as locating a pasta wholesaler for your chain of noodle shops. Thanks to new technologies and rapidly increasing Web access, e-commerce is beginning to pick up speed.Last year, very few European retailers were taking orders on the Web, but this year has seen phenomenal growth. One reason is simply that more potential consumers are connected to the Web. On-line access almost doubled in Europe this year. Within five years the Euro e-penetration rate will be more than 50 percent.Almost a fifth (18 percent) of companies have launched a product that is only available on the Internet. In addition, nearly three quarters of respondents have, in the last three years, launched a new product or an existing one, using e-commerce technologies.Senior directors with responsibilities for e-commerce in 357 European companies were questioned about their use of e-commerce.

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